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Cyclists know that every gram counts when it comes to performance, especially in cross-country (XC) racing. Over the past four years, RATHE rims have undergone a remarkable transformation, shedding weight while maintaining strength and reliability. This blog post explores the journey of RATHE rims from their original 290 grams to an ultra-light 240 grams, designed to support riders up to 100kg without compromise. We will dive into the technical challenges faced, the innovativ

Importance of the Seatpost in Complete Bike Sales Our seatpost is a fundamental component in our lineup, especially as we prepare to launch our complete bikes to the market. While it is true that the current demand for this product isn't soaring, its significance cannot be understated. The seatpost plays a vital role in the overall performance and comfort of the bike, directly impacting the rider’s experience. Understanding this importance, we recognized the necessity for an

We began the intricate process of designing the new frame HT model 2.0 in late 2024, transitioning into early 2025. This phase was marked by extensive brainstorming sessions and collaborative efforts among our design team, where we explored various materials and structural innovations to enhance performance and user experience. By June 2025, after months of rigorous prototyping and refinement, we proudly produced the first batch of frames. The results of our efforts were grat

This process has undoubtedly been the most challenging of all the endeavors we have undertaken. From the very beginning, we recognized the necessity of creating a design that closely resembles the Atlas frame, as it is crucial to maintain the legacy and heritage that our brand represents. The Atlas frame is not just a product; it embodies the spirit of innovation and quality that our customers have come to expect. Therefore, achieving a design that honors this legacy while in

So we started in 2023 with a promising partnership with a Spanish company that specialized in the innovative production of carbon drone parts. This collaboration was initially filled with excitement and optimism, as we were eager to leverage their expertise and technology to develop high-quality components for our GPS holders. However, our enthusiasm was short-lived; shortly after we completed the first prototype, the company underwent a significant change and was sold to ano